After doing individual searches of our own we then regrouped afterwards to put together the definitions we found. Some of them we ruled out due to them not appearing to be a feasible source, but the four definitions we ended up with are as shown below.
- 'A particular identity or image regarded as an asset' (Oxford Dictionaries)
The main reason why Oxford Dictionaries' website is a trusted source to take information from is because they are renowned for making dictionaries for well over 100 years. One quote to back this up is that supposedly "More than 250 language specialists research the language as it changes and develops every day" which just proves that it is constantly updated to ensure it is as accurate as possible.
- 'A trademark or distinctive name identifying a product or a manufacturer' (Definition.org)
Domains that end in '.org' are, for the most part, very viable source as their content is monitored and edited on a regular basis. Although the company has only been around since 2013, I can see that this is relatively reliable source as their definitions appear very accurate.
- 'Branding is convincing that voice in someone's head to be on your side' (The School of Visual Arts - Veronica Parker-Hahn)
One thing that straight away made this definition seem viable was how The School of Visual Art refer to themselves on their website as the 'Masters In Branding'. Not only that but these definitions come from 100 different people in various industries such as: marketers, designers, strategists, authors and more. Which makes it, to some extent, reasonable to assume that this definition could be seen as relatively accurate.
- 'Taking a piece of $hi* and spray painting it.' (Urban Dictionary)
This is a prime example of an unreliable source as proven with the definition itself. Urban Dictionary, more often than not, do not have accurate definitions and are instead definitions based more around humour than anything else. Their website tends to have terms on there that have just come about or that are used by a certain group of people that could be entirely made up or used in the wrong context, not actual words that for example would be seen in the Oxford Dictionary.
This task proved that not everything on the internet is always accurate nor reliable as shown with the differences between Oxford Dictionaries and Urban Dictionary. To some extent, this made it a struggle to find plenty examples of accurate definitions for certain words but as a whole, our group managed to complete the task within the allotted time.
One thing that straight away made this definition seem viable was how The School of Visual Art refer to themselves on their website as the 'Masters In Branding'. Not only that but these definitions come from 100 different people in various industries such as: marketers, designers, strategists, authors and more. Which makes it, to some extent, reasonable to assume that this definition could be seen as relatively accurate.
- 'Taking a piece of $hi* and spray painting it.' (Urban Dictionary)
This is a prime example of an unreliable source as proven with the definition itself. Urban Dictionary, more often than not, do not have accurate definitions and are instead definitions based more around humour than anything else. Their website tends to have terms on there that have just come about or that are used by a certain group of people that could be entirely made up or used in the wrong context, not actual words that for example would be seen in the Oxford Dictionary.
This task proved that not everything on the internet is always accurate nor reliable as shown with the differences between Oxford Dictionaries and Urban Dictionary. To some extent, this made it a struggle to find plenty examples of accurate definitions for certain words but as a whole, our group managed to complete the task within the allotted time.
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