"What is the relationship between branding and the consumer self?"
References:
- Klein, N. (2000) No Logo. London: Flamingo.
- Olins, W. (2003) Wally Olins: On Brand. London: Thames and Hudson
- Miles, S. (1998) Consumerism: As a way of life. New York: Sage
Plan:
P1
- The link between a person's self-identity and what brands they use. How these brands shape the person and their personality. (J-Crew/Dawson's Creek)
P2
- How brands are consuming people. Brands creating a lifestyle for consumers. (Nike)
P3
- Consumers dictate how well certain brands do within their market - Whether they become big names or go bankrupt. (Wally Ollins: On Brand)
P4
- How sports starts have become staples of certain brands e.g. Michael Jordan with Nike. Using people's idols to sell their brands.
Graphic Design to Analyse:
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