So a potential idea I had was to create a series of adverts in the style of popular brands such as Nike, McDonalds, Chanel etc. but that are advertising a much deeper message than just their product or their ideologies. Instead I would advertise thought provoking messages that may challenge this idea that we have to consume to be happy, or that money is the be all and end all to life because ultimately that's what can buy us material things. Maybe not quite as obvious as 'More money =/ More Happiness' but along those lines. I think this is something that could work because people are receptive to popular/common brand's branding so much so that a certain combination of colours and a typeface would instantly bring to mind a certain brand. This in turn would hopefully embed the message of the ad deeper within their mind because they are more used to seeing this branding and taking the message/product of the ad in.
Another idea I had was to take your average material products that most like to indulge in such as perfume and clothes and change the way they're promoted. By this I mean to take away the majority of their branding and to have the packaging as simple as can be, such as just the brand name and the product name itself. For example maybe for Chanel:
- Here's our perfume.
- It'll make you smell nice.
- Buy it if you want it.
Something along these lines would take away the need for people to aspire to be like a certain celebrity by buying the product simply because their face is advertised with the perfume. Because ultimately people should be buying products solely for the use of the product itself, not because of the ad or the celebrity associated with it.
