The box net itself is something I wanted to put a lot of effort into as this is the first impression aside from the design printed onto it. A complex and sleek looking box can often draw the attention of the consumer simply because of how they're intrigued as to how it works, rather than seeing a typical folding box.
My initial idea for a box was to have one with a handle to make it easier to handle and to add to the complexity of the design.
Potential Box Layout & Design Sketches
My plan for the style of the design was to combine a simple, modern style with an organic and hand made feel to bring through the quality and production time spent on the product and the packaging.
Each different side of the box would be a different section that tries to emphasise this idea of the apple being different and special, using trigger words. The different sections being things such as nutritional facts, '1 of your 5 a day' etc.
To go with the organic theme, I wanted the branding to match this with a hand drawn style.
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| Brand Concepts |
The brand concepts didn't stand out well enough, they seem too rough and not appropriate. Instead having a sophisticated and modern brand contrasted with an organic, natural looking box design would work much better in terms of creating an effective look.
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