Advertising positive/thought provoking messages

After speaking to a couple of classmates about my visuals so far, a suggestion was to take the structure of a typical ad, e.g. McDonalds and use that to structure the content. This way, although I've already used the same colours and typeface from the McDonald's ads, having the same layout will give it more recognisability.

I kept the text yellow, simply because it's more recognisable than having white text within the ad.

A point that was made about the poster is that although the message makes sense, it might not always be taken into account, people may see it and possibly think 'yeah i already know this' and dismiss the advert. A solution to this could potentially have messages that evoke the feeling that's trying to be conveyed within the messages but to not directly say it, or at the very least put the message across objectively.

Aiming to evoke happiness

The second example I was aiming for more of an objective wording on the benefits of exercise as opposed to saying 'exercise is good for you, you should exercise' sort of thing. I instead stated it more as a fact hopefully in an appealing way to the audience.